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Sony Counting On New Games To Drive PlayStation Vita Sales

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The PlayStation Vita’s launch in 2012 was met with surprisingly little fanfare given the handheld gaming unit’s excellent reviews and exciting new features. Its initial lukewarm reception may have been due in part to the fact that it was released in the United States after the holiday season, which is a difficult time to generate much buzz.

Fast-forward almost a year, and Sony is now working hard to reintroduce this innovative portable gaming console to the American public. In addition, the PlayStation Vita now has a much larger library of game titles from which to choose.

What the PlayStation Vita offers

The Vita features a stunning 5-inch OLED touchscreen, multiple touch pads and dual analog sticks. Sony apparently didn’t feel like these controls were good enough, so it also equipped the Vita with motion sensors that allow players to control additional game movements by tilting and shifting the console.

The Vita features both front and rear cameras, which can be used to blend a player’s physical world with the onscreen digital universe. As for connectivity, Sony offers the Vita with two different options. Gamers can either choose a unit that has Wi-Fi, or Wi-Fi and 3G connectivity, to search for worthy opponents in the cyber world.

Old favorites

Many of the most popular names in video games are available for the PlayStation Vita, including Madden NFL, Need for Speed: Most Wanted, and FIFA Soccer franchises. For the most part, gamers have raved about the Vita’s excellent and realistic graphics on such games as Need For Speed and Assassin’s Creed III: Liberation.

New games

Often what makes a system popular are successful games that are exclusive to a particular unit. Sony hopes that several new games – Tearaway, Killzone Mercenary and Soul Sacrifice – will become those must-have titles.

Tearaway is a simply stunning game that allows players to use the unit’s different touchpads and motion sensors to move and assist the game’s extremely cute characters. For instance, a player tapping on the back touchpad of the PlayStation Vita might see what looks like his finger poking through the console and disrupting the antics of a bad guy. The release date has not been announced, but look for it sometime this year.

Then there is Killzone: Mercenary, which is definitely aimed at a different audience than Tearaway. This is a highly anticipated first-person shooter game from a popular franchise. The game is not yet rated, but is expected to have a rating of M for Mature when it comes out later this year.

Another Vita game that gamers are looking forward to is Soul Sacrifice. The game’s video demo has been released in Japan and those who have seen it are raving about its excellent – but gruesome – graphics.

Looking for success

In the technology and game worlds, success is often determined by word of mouth. Although the PlayStation Vita was definitely a state-of-the-art gaming console worthy of attention, it somehow failed to win over a large number of buyers in its first year on the market. However, with a new crop of games and another marketing push by Sony, 2013 could be the year that the PlayStation Vita finally takes the gaming world by storm.

Grady blogs on behalf of Sears and other brands he trusts.


Thomas is The Marketing Robot's Technology and Competitive analysis writer at large, when not covering the online media landscape he enjoys the occasional Bob Dylan record as well as a visit to Hawaii now and again. Follow him on Twitter @theMrobot