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Infographic Marketing, Messaging as a Visualization

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If you aren’t familiar with an infographic, they’re visual representations of data that can be difficult to explain any other way than with visuals. Believe it or not, but the use of infographics has increased by an impressive 800 percent over just the last two years. Since the Internet has become one of the leading marketing tools, it only makes sense that you should combine an infographic or two with your next marketing campaign. Even though there are certain trends that don’t last for very long, there’s nothing wrong with taking full advantage of them for as long as you can. And you never know when trends will stick around for the long run.

They’re Eye Catching

Should you have a landing page that’s all text and a well-designed infographic in a corner, your visitor’s eyes can’t help but be drawn to it. If the information you’re trying to explain is complicated or potentially boring, it might be best for you to present it on an infographic so that your audience can understand it quickly and easily and so that you don’t potentially scare them away. If the infographic is especially large or complex, it might be best to have it in a thumbnail that visitors can click on before they see the entire thing. An infographic that includes a powerful call to action can also help your marketing efforts.

They Can Spread

Good infographics can go viral, spreading faster than you can control, which is a good thing. A viral infographic makes your marketing efforts that much easier, allowing you to focus on building your business or taking care of other matters. One of the best things about an infographic going viral is that they don’t always have to be limited to the platform you originally shared it on. They can spread to other social networking platforms and websites of well.

They Can Carry Your Brand

If you do ever have your own infographic, you’ll want to make sure that it includes your logo, the name of the company or something else unobtrusive that lets the viewer know where it came from. It’s been proven that images are far easier to remember than groups of text, and retention is essential when it comes to marketing and branding. Including a logo or company name on your infographic can help you accomplish two tasks at once.

They’re Short and Sweet

Our attention spans aren’t what they used to be. People don’t want to scroll through large blocks of texts unless they’re reading an online textbook. Visual representations are a good way to condense large amounts of information into something that’s easy and quick to use. Just make sure that the actual infographic only contains the information it needs and nothing else. Don’t use three words when one will do. “Hit it and quit it” is the phrase to keep in mind.

Be Creative

Use a bit of ingenuity whenever you’re creating infographics. Rather than copy what’s already out there, you’ll be much better off if you simply use it as inspiration when creating your own infographic and putting your own unique spin on it, something that shows your personality. While you’re being creative, don’t be afraid of using an infographic in an unusual way. Take chances. You never know what will stick. Just be sure that you pay attention to what some of the most popular current trends are so that you can get an idea of what will work better as you’re being creative and unusual.

They’re Good for SEO

The more your infographic is shared around the Internet, the more chances you have of your website climbing up the ranks of the search engine results.

There are several reasons for you to start implementing infographics with your marketing efforts. Not only can you share complex information in a way that’s easy to understand, you can also take care of SEO and branding at the same time.

Death and Taxes infographic via Daily Infographic

The Marketing Robot
The Marketing Robot

The Marketing Robot is a web based life-form that operates on Cheetos and diet coke for fuel... he also has never missed an episode of Mad Men as it airs... seriously, no DVR. I know what you're thinking, what kind of Robot doesn't use a DVR? Doesn't he trust a DVR? The answer is no. No he does not... Not when it's that important. Follow him on Twitter @theMrobot