The WordPress platform is fairly well optimized for SEO right out of the box, but there are still a few tweaks you can use to ensure that your WordPress SEO experience is the best it can possibly be. SEO is important because it directs search engine clicks to your WordPress blog, making sure that the readers who want your content can find it and you remain competitive in the world of online postings. By analyzing what search terms visitors use to find your blog, WordPress then allows you to create articles and new posting specifically targeted at drawing in new traffic.
Here are some tips and tricks to make your WordPress experience even more successful.
Provide an XML Sitemap
XML sitemaps are bits of code included on websites and blogs that let search engines know which pages are available for crawling. The simplest XML sitemaps simply allow the robots that search for and categorize pages for Google, Bing, Yahoo, and other popular search engines whether or not they are allowed to index your WordPress blog. However, more advanced sitemaps can provide all sorts of useful metadata such as how often you plan to update. It is well worth learning some of the basics of XML sitemaps to apply to your WordPress page.
Optimize Your Blog in the SERPs
SERPs stands for “Search Engine Results Pages,” the lists of results that a search engine returns when a term is entered into it. You have probably noticed that most modern SERPs results show more than just a link the page in question. They also include a page title, brief description of the content, and sometimes an accompanying picture. Optimize the way your blog appears in the SERPs by adding metatags, lines of HTML hidden in the header of each page. The tags are invisible to human visitors, but search engine crawlers can read and use them to affect the way your blog appears in search results
Define Canonical URLs
Defining a canonical URL means choosing the best of all the slight variations on your WordPress blog’s URL. For example, www.Wordpress.com, www.Wordpress.com/index.html, and WordPress.com/home.asp are all URLs for the same site, but search engines may categorize each very differently. It also leads to your blog essential competing with itself for search engine placement. By providing search engines with a canonical URL, you are telling them which version of your blog you want indexed and applying that rule to all the pages on your site.
Categorize and Tag All Your Entries
WordPress provides a handy and intuitive tagging system that allows you to sort all your entries into categories, but tags are useless if you don’t actually use them. Taking a moment to tag new entries makes it easier for visitors to your blog to find the content they are looking for, and it also makes it easier for search engines to index your pages so that interested searchers can find them. Be careful not to go overboard with tagging. Try to limit the number of tags on a given entry to between one and five to keep visitors from feeling overwhelmed and search engines from having too much information to optimize effectively.
Download SEO Optimizing Browser Extensions
There are a number of browser extensions available to help you with practically every step of optimizing your WordPress SEO. Perhaps the most important are extensions that analyze which search terms people are using to find your site, a useful tool to help you plan future content for your blog. You should also be able to find extensions to help you with more technical tasks, such as creating metatags and designing an XML sitemap.
By following these simple tips, your WordPress blog will be optimized in no time. You are sure to be amazed by how much additional traffic you get.