The funny thing about Facebook marketing is that despite all the hype that it has gotten and all the articles out there discussing how to make money marketing on Facebook and how to advertise on Facebook, most companies are not going to be able to get enough value from making their staff spend time trying to use social media marketing to make it worth the effort these employees would require before they’d be well-versed enough to effectively market the site on a social media platform. It’s one of those situations where the strategies that are easy to implement have been put into place by most competitors already, so they don’t offer any one company a leg up, and the more difficult, skill-intensive approaches are just that. What’s particularly interesting is that once such a company decides to hire a social media marketing firm to run an online campaign, other options for easy steps to increase the strategy’s effectiveness and the company’s overall exposure, but they wouldn’t have been available or effective without that first step.
The biggest resources that ad firms with expertise in Facebook marketing bring to the table are experience and oversight capacity. Experience across every relevant social media platform both on the user and advertiser side makes it easier for experts to accomplish client goals more quickly, effectively, and efficiently. Whether that is designing targeted ads to generate traffic, uncovering the important demographic for a target market’s Facebook behavior, or just generating a buzz to get ready for a product launch, they will have contacts as well as general knowhow that will allow them to do this better than everyone else. Complimenting this, they have the manpower and capacity to oversee the campaign continuously, collect and process data about the performance of specific aspects of the campaign, and modify them as necessary to optimize the campaign in response to the data or shifts in network users’ behavior.
So you’re on the same page and agree that no matter how many blog posts you read you and your employees probably won’t be able to reach your Facebook marketing goals and the investment will actually be more lucrative if you spend more on a professional search engine marketing firm. Once that process is underway, a few other avenues targeting web traffic conversions will become more effective. The best online marketing will council their clients about these steps, but just in case it’s good to know what they are ahead of time and even use them as part of an “interview” process to identify the marketing companies that really prioritize their clients’ bottom line.
The easiest is to apply basic search engine marketing techniques to improve the effectiveness of landing pages to which Facebook ads link. Using relevant keywords, having a clear call to action as well as one or two clear options that will appeal to potential consumers and generate equally valuable leads, and making sure those pages are intuitive are all relatively well-known strategies, but they get more effective and enhance social media marketing effectiveness when put into place concurrently. This is why Facebook marketing remains difficult despite all the hype – it has several complex layers that require expert experience.